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Team

Who we are

Made in Colombia, by people who know the Colombian supermarket.

A team that knows the operation inside out: a business model built by experts for experts and newcomers alike, simple to install and simple to run.

Co-founders

  • Iván Manuel Parra Reyes, co-founder of SEITON

    Iván Manuel Parra Reyes

    Co-founder · Retail and operations management

    More than 20 years in retail and large-format stores in Colombia, Brazil and Ecuador. Has led the commercial operation of up to 45 stores and teams of more than 800 people, and has led openings and conversions of supermarket, cash & carry and hard discount formats. At SEITON, puts sales floor experience at the service of the product.

    LinkedIn profile (opens in a new tab)

  • Yohan Valencia Muñoz

    Co-founder · Product and technology

    Leads the design and construction of Góndola Inteligente: the store associates' app, the managers' dashboard and the connection to each supermarket's ERP and POS. The focus: every sales floor task done right the first time, and recorded.

Let's talk

If you want to get to know Góndola Inteligente, write to us.