
Iván Manuel Parra Reyes
Co-founder · Retail and operations management
More than 20 years in retail and large-format stores in Colombia, Brazil and Ecuador. Has led the commercial operation of up to 45 stores and teams of more than 800 people, and has led openings and conversions of supermarket, cash & carry and hard discount formats. At SEITON, puts sales floor experience at the service of the product.